A unique boutique with a personal touch
MICHELLE Fenton has always had a sense of design and wanted to follow in her mother’s footsteps by opening her own business.
Oxton Boutique – selling quirky clothes not available on the high street, jewelery and accessories – opened three years ago on Rose Mount in Oxton.
The business owner likes to buy new inventory and often has specific customers in mind when purchasing specific items.
Here in our Trader of the Week article, Michelle Fenton tells us how local businesses are still struggling to get back to normal after the Covid-19 pandemic and how grassroots community events can give everything a boost. the world.
What is the name of the company?
What is the address of the company?
19 Monte Rosa; Oxton Village, Wirral
Are you the owner or the manager?
Owner and manager
Oxton Boutique is on Rose Mount in Oxton
When did you open the business?
I opened the business in 2019
Are you local to the area? Did you grow up here?
I grew up in Oxton and Prenton and know the area well.
Tell me a bit about your business. What are you doing? What services do you offer?
Oxton Boutique is full of contemporary, modern and affordable clothing for women. We offer something a little different from the high street with quirky, on-trend styles for all ages and body shapes. We sell accessories, jewellery, bags and shoes as well as gifts for all occasions, delivered in gift packaging. We often host special event nights offering a more personal boutique with a glass of champagne and discounts. As the seasons change and people’s wardrobes change, I do fashion shows, usually tied to charity events, and connect with other local businesses.
Oxton Boutique offers quirky and quirky items you won’t find on the high street
Why did you decide to open your own business?
My mother ran a shop when I was younger, so I grew up helping her. I’ve always had an eye for design.
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Why this type of business?
I was always interested in fashion, art and textiles at school – those were my strong subjects – and that led me to complete a BTEC in the fashion industry at university.
What is your professional background?
Over the years I have worked for large retail apparel companies, picking up skills along the way. After having my son, I wanted to do something for myself, so I decided to take a business course so I could set up my own shop. Luckily, a property popped up in Oxton and things fell into place.
How did you discover owning and running your own business?
The first few years of the business were good and I built up a great clientele. It’s not easy to run a new business on your own, and there’s a lot more to it than just selling clothes. I learned on the job and I like it. Trusting myself to make the right choices and staying relevant in these changing times is what matters.
Owner Michelle Fenton and some of her customers
How has the Covid-19 pandemic affected your business?
The national and local shutdowns came as a shock to all of us, but I managed to survive by using social media to advertise inventory and offer contactless deliveries, which I did myself. It was difficult as I was juggling homeschooling as a single parent, but I loved it. Business has not yet returned to normal, but I have had great support from loyal customers, who live locally and further afield. I don’t feel too concerned and look forward to many years running a business. This year’s huge success at Oxton Secret Gardens was a real boost to business as everyone got involved. It really helped us get back on track.
What makes your business different from others in the same field/area? What sets your business apart from your competitors?
I provide a friendly and relaxed atmosphere and give an honest opinion to every client. I get to know my clients well, so I know what they like and what suits them, which adds a personal touch. When buying stock, I often have people in mind who might want to buy the items, and I also try to accommodate requests for special occasions. Customers often come to browse and chat, which is very nice.
And after? What do the next few months have in store for you and your business?
This season brings many promotions and events for Christmas. I am planning promotional parties and a fashion show and can’t wait for our local Christmas lights to come on in the village which always turns out to be a successful evening for local businesses. Everyone gets involved and works hard to make sure people have fun.
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