Beauty and fashion brands launch products to celebrate White Day
As the day approaches, beauty and fashion brands are racing to roll out new products to mark the occasion.
Neoclassical Italian brand Metrocity has launched a shoulder bag to commemorate White Day. The miniature waist bag is described as one that suits the free lifestyle of young women.
The square-shaped bag with a catena chain is available in four colors: mint, white, black and red.
Launched Metrocity shoulder bag for this year’s White Day (Metrocity)
One of the necklaces is adorned with a pink rose diamond that evokes the meaning of eternal love, according to the jeweler. Another is the Shine Drop necklace.
Skincare brand Mary&May has also launched a limited-edition skincare set, which includes a face serum, soothing gel-cream and pore-cleansing foam, ahead of White Day.
The skincare line contains the herbal medicine eoseongcho and tea tree oil, according to the company.
Lloyd’s White Day Edition Necklace (Lloyd)
According to a survey by Duo, Korea’s largest matchmaking company, unmarried men and women said a candy basket was their least favorite gift to receive on White Day.
The company conducted the survey from February 27 to March 10, 2019 with 150 men and 161 women.
About 26.4% of respondents said getting a basket of flowers was the least desirable, while 29.3% of men surveyed said they wanted to gift jewelry and accessories to their loved ones.
“In line with changes in favorite gifts, an increasing number of beauty and fashion brands are posting and promoting special White Day items here,” said an industry official who wished to remain anonymous in Korea. Herald.
“Since men usually give gifts to their lovers (on romantic vacations), companies entice male shoppers with simple and straightforward explanations of their products by giving them names like ‘White Day Limited Collection’ and ‘ White Day special set “.”
By Jie Ye-eun ([email protected])