Burberry is the latest brand to launch clothing rental | Life

Some of Burberry’s most iconic pieces, like the brand’s trench coats, are now available for clothing rentals. – AFP photo

NEW YORK, December 10 – The British luxury fashion house continues its efforts to make fashion more circular by adding clothing rental to its services, in partnership with the My Wardrobe HQ platform. While helping to mitigate the impact of fashion on the planet, this initiative also provides access to the brand’s essential pieces at a lower cost.

Whether buying second-hand, recycling, repairing, upcycling or renting clothes, all of these alternatives to traditional fashion could help to significantly reduce the environmental footprint of the clothing industry. fashion. And it’s a matter of urgency, according to a McKinsey report, produced in partnership with the Global Fashion Agenda, and released last year, which estimates that emissions from this fast-moving sector will reach 2.7 billion tonnes per year. year by 2030. Many fashion companies are now tackling the problem head-on, offering new approaches to the way we consume fashion.

One of those companies is Burberry, which is now moving into clothing rental, a rapidly growing market around the world. The luxury fashion house has partnered with the My Wardrobe HQ platform to offer some of its most iconic pieces, including the famous trench coat, for hire for a minimum of four days, and for up to 14 consecutive days. . And, if your rental item is too good to be abandoned, it is also possible to buy a given item second-hand, more affordably than buying it new.

The service is relatively easy to use. Simply go to the Burberry collection page on the My Wardrobe HQ website and choose the piece (s) you want to wear everyday, for a night out or special event. The choice is quite complete, from scarves to trench coats, through t-shirts, dresses, pants and sneakers to several handbags. There’s plenty to create a complete Burberry outfit, in fact. Once you have made your selection, simply select the rental period (4, 7, 10 or 14 days) and proceed to checkout, unless you prefer to purchase your item (s) directly second-hand.

For example, one of the brand’s iconic trench coats, which sell for £ 1,750 new, can be rented for £ 29 per day (that’s £ 115 for four days), or bought second-hand for £ 875. And the service seems to be popular, since some parts are already unavailable just a few hours after the launch of the service. Also note that 40 percent of each transaction will be donated to the Smart Works charity, which works to help women re-enter the workforce. – ETX Studio

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