Central City Boutique Has Something For Every Woman, Wish List Too | Grand Island Local News

CENTRAL CITY – Magnolias Boutique at 1702 16th Ave. in Central City started as a salon five years ago. But last year, owners Courtney Root and Michelle Gulbrandson expanded their business to include boutique items.

Root and Gulbrandson have deep roots in Central City and Merrick County.

“We’ve both lived in this area our entire lives,” Root said.

Root and Gulbrandson came up with the idea about five years ago to team up to open a salon.






Courtney Root, left, co-owner of Magnolias Salon, Spa and Boutique recently helped clients with questions. The company is located at 1702 16th Ave. in Central City.


Independent/Josh Salmon


“We bought a house and with the help of our families, we renovated it into a salon and spa space,” she said.

In doing so, Root said they also had a vision to add something more that they could offer our community.

“We started offering jewelry, clothing and home decor in the small space we had,” she said.

Root and Gulbrandson eventually saw the need in the community for a broader clothing retail offering.

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“We needed more space to do this, so we decided to renovate the property’s garage and add a structure to connect the living room and the shop,” Root said.

They were able to open in October 2021.

“Our community has embraced this dream of ours and we feel so blessed,” Root said.







Salon, Spa and Boutique Magnolias

Courtney Root and Michelle Gulbrandson, co-owners of Magnolias Salon, Spa and Boutique at 1702 16th Ave. in Central City, invite you to stop by and see all they have in their store.


Independent/Josh Salmon


She said she and Gulbrandson strive to provide an “in-between” style that works for all generations in our community.

“One of the things that makes our store unique is the size we offer,” Root said.

She said they offer sizes small to 3XL in most styles.

“Some other things that are important to us are keeping our store fresh by bringing in new styles almost every week and keeping the price affordable for everyone,” Root said.

The in-store expansion took place during the pandemic.

“We decided to be creative because during the pandemic we unfortunately had to close for a few months,” Root said. “We knew that if this were to happen again, we wanted to be able to have something that we could continue to work with and offer to our community and not have to go to places to find these things.”

Both Root and Gulbrandson are licensed salon operators. Root said that when she was growing up, her mother owned a wedding dress boutique in Central City. Other than that, neither Root nor Gulbrandson had any experience in the clothing business before opening their shop. But the business had been successful in its first year.







Salon, Spa and Boutique Magnolias

Courtney Root and Michelle Gulbrandson, co-owners of Magnolias Salon, Spa and Boutique at 1702 16th Ave. in Central City, invite you to stop by and see all they have in their store.


Independent/Josh Salmon


Being a boutique that offers affordable yet fashionable clothing styles and accessories for women of all ages, Root said this makes Magnolias Boutique “unique and different.

“We’re kind of in the middle of the road,” Root said. “We’re proud of it because we’re not super hip and trendy. Our pieces, however, are always on trend and fashionable as long as you feel comfortable wearing them. It’s something that’s not out of your comfort zone.

“It can go to all ages, so the same piece can be great and trendy for a very young person but also, someone who’s maybe a little older, they can still wear that same piece and feel it. appropriate.”

A special feature of the Magnolias boutique is the wish list program where a woman can choose something she likes and a significant other or family member can then stop by the boutique and purchase clothes for her.

“It went really well,” Root said. “Sometimes you miss the size and you miss the type of clothes your wife or girlfriend would feel comfortable wearing.”







Salon, Spa and Boutique Magnolias

Courtney Root and Michelle Gulbrandson are co-owners of Magnolias Salon, Spa and Boutique at 1702 16th Ave. in Central City.


Independent/Josh Salmon


Since opening Magnolia Boutique, Root said business has been good.

“We feel very lucky to be in the community we are in and the surrounding communities have embraced us.” she says.

Central City is a booming town with a new hospital, gymnasium, historic society building, and more opening soon. Magnolia Boutique is one of many new or expanding businesses contributing to the growth of Central City.

Magnolias is open 9 a.m. to 5 p.m. Tuesday, Wednesday, and Friday; 9 a.m. to 7 p.m. Thursday; and 10 a.m. to 2 p.m. on Saturday.

More information online at www.magnoliassalon-boutique.com or on the store’s Facebook page.

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