Cheshire clothing company celebrates all things canine

In the near future, The Spoiled Dog Shop will launch dog clothes and accessories. The Spoiled Dog Shop sells clothes online for dog owners and lovers. Merchandise includes t-shirts and hoodies with sayings like “Dog Mom”, “Dogs Are My Favorite People” and “Cheshire Dog Mom”. Customers can also purchase mugs, water bottles, and teddy bears with similar sayings.

Holloway, 48, finally learned that she couldn’t have children which was detrimental to her marriage and her mother lost her battle with breast cancer.

“I have had a series of losses in my life, which made me want to show my commitment to dogs,” Holloway said. “I was married, my mother was battling stage four breast cancer at the time and at the same time I was trying to start a family.”

On a rainy Saturday morning in 2019, Holloway had her first chance to mourn the loss of her mother and the end of her marriage which she said she never thought would happen.

After crying on the floor for 12 straight hours, she said her dog was there to nudge her and help her up.

“This dog literally saved my life,” she said. “She not only got me off the ground, but I realized I was a mom, I was a mom to her.”

Right before the start of the pandemic, Holloway had the idea to start a business with her sister MeShell Cole, selling clothes honoring dogs and supporting canine moms, including women who cannot have children and children. women who choose not to.

According to the Pew Research Center, in 2021, 44% of non-parents aged 18 to 49 say they are not too likely or not at all likely to have children one day, an increase from 37 % in 2018 for the same age group.

“I did my research and noticed that more and more millennials are choosing not to have children,” she said. “They want to travel, they want to do other things and postpone this stuff.”

Holloway also uses his business to give back to the community. With every purchase, money is donated to help feed a homeless animal, Breast Cancer Awareness and several other organizations.

She said she wanted to inspire women of color to follow their passions and not always follow what is expected of you.

“I am proud to be not only a charity, but also a family business, owned by women and black people,” Holloway said. “I think our voices are usually muffled. I wanted to come out and say I can do this, you can do it, let’s do it.

The online store can be found at thespoileddogshop.com.

[email protected]: @ faith_williams2

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