Eliza: The new fashion and beauty site to help you through the cost of living crisis

Do you want to shop smarter without sacrificing style? Launching today, Eliza is the fabulous new fashion and beauty site that will help millennials through the cost of living crisis

  • Eliza.co.uk is a fashion and beauty brand that aims to help you shop smarter
  • More than a third of UK millennials say the cost of living crisis is their biggest concern
  • Website shares low-budget skincare routines and top street dupes

Shopping is an integral part of the life of a millennial woman. For many, our love began in adolescence; leafing through the Argos catalog circling pink inflatable chairs and CD players, then expanded until Saturday morning spent queuing outside Topshop for the latest collaboration.

But while millennial shopping habits are characterized by immediate purchases, the impact of the cost of living crisis is changing the way we shop, leaving many struggling.

It’s one of the reasons the Daily Mail and Mail Online publisher launched Eliza, a new fashion and beauty brand that inspires millennial women, while helping them shop smarter.

Eliza’s Beauty Editor Rebecca Fearn Shares Her All-Time Favorite Scents

Eliza's Content Creator Lottie Franklin Tries On The Best Main Street Costumes

Eliza’s Content Creator Lottie Franklin Trying On The Best Main Street Costumes

If you’ve ever wondered what staples you should invest in, longed for someone to find the best pieces from this season’s sale for you, or wanted to know which high-street products stand up to their luxury, Eliza.co.uk will be your new favorite destination.

Eliza is here to help millennials shop more consciously — and sustainably — during this time of great uncertainty. After all, it is the younger generations who feel the hardest hit.

More than a third (38%) of British millennials cited the cost of living crisis as their biggest concern, according to research by Deloitte, while more than half of millennials (54%) say they live day to day the day. and worry that their monthly income will not be enough to cover all their expenses.

Eliza’s Instagram already has a community of over 24,000 fashion and beauty lovers, all looking for ways to elevate their lifestyle on a budget.

Eliza's team will share the hero beauty products she spends her money on

Eliza’s team will share the hero beauty products she spends her money on

New Website Shares Inexpensive Skincare Routines, Clothing Inspirations, and Offers Regular Series

New Website Shares Inexpensive Skincare Routines, Clothing Inspirations, and Offers Regular Series

If you've ever wanted to know the best Hunza G impersonators, Eliza has you covered.

If you’ve ever wanted to know the best Hunza G impersonators, Eliza has you covered.

Fashion and beauty site aims to help millennials shop sustainably and on a budget

Fashion and beauty site aims to help millennials shop sustainably and on a budget

From low-cost skincare routines, weekend outfit inspiration and regular series such as ‘Dupe of the week’ and ‘If you’ve only got £30 to spend’, Eliza becomes the go-to destination for finding amazing and affordable fashion and beauty shopping.

If you’ve ever wanted to know the best Hunza G impersonators or love a street dupe, Eliza has you covered.

Meanwhile, the website is full of honest, fun, and inspirational content. From how to shop on a budget, brands worth investing in, and timeless styles that will serve your wardrobe beyond the current season.

For beauty lovers, the Eliza Approved series highlights the hero beauty products the team is spending their money on, while 6 of the Best provides a comprehensive and honest guide to the best in class products, with a range of prices accessible to all.

Keep up to date with exciting new trends, find the best high street buys and see what’s worth investing in by visiting Elisa’s website and follow on Instagram and TikTok.

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