Geneseo Store Owner Offers Suggestions to Avoid Holiday Shopping Interruptions


Amy DeFauw, owner of Katsch Boutique which offers clothing and shoe accessories, recently opened the Katsch Home Shop, on the lower level of her store, located at 113 North State St. in downtown Geneseo.

She said the decision to return to the Home Decor category “was really demand driven. We’ve had so many customers asking us for decor and furniture in 2020, it seemed like a smart move to get the category back into the mix. We offer artwork, mirrors, vases and home textiles as well as furniture such as side tables and chairs.

In announcing the new addition to its store, DeFauw also offered insight on how to avoid holiday shopping blockages.

She said this year was as tough as last year when it comes to the major economic issues facing small businesses… “Inventory shortages and shipping delays are a constant topic of conversation among market players. retail sector. “

She said the economic effects of the Covid shutdowns are manifesting themselves at the consumer level this season. Many big box retailers are able to use leverage to get their products to ports first, but smaller businesses are being pushed back.

Despite the roadblocks, DeFauw said she feels ready for the holiday season. “I watched the news closely and anticipated some of the major backlogs in the ports,” she said. “I brought about 75% of my holiday gifts and clothing in August to ensure I had the inventory I needed for the holiday shopping season. I really appreciate people who choose to shop small and think it’s important that we provide them with a great shopping experience.

While many small businesses face the headaches caused by factory delays, port congestion and rising costs, they remain resilient and committed to providing a great experience for our customers, she added. .

DeFauw mentioned the resurgence of face-to-face events as a way for businesses to deliver a unique experience to customers.

She shared a few suggestions for avoiding holiday shopping blockages:

-BUY TT – The early bird will actually get the proverbial worm this year. Not only will you have a better chance of getting the products you want, it will also help you avoid shipping delays by major carriers like UPS and USPS.

-DON’T WAIT FOR DISCOUNTS – Due to overdue registered ports and limited supply of goods, there will be fewer discounts offered by retailers seeking to recoup some of the lost revenue they face due to inventory shortages. For the consumer, this means you don’t have to wait until Black Friday to shop. If you’re looking for a big discount, chances are you won’t see it this year. A limited supply of goods and increased consumer demand mean fewer discounts offered in the retail industry.

-Consider purchasing more from local businesses – Small businesses are at the heart of our communities. While the big ones like Amazon, Wal-Mart and Target posted record profits during the pandemic, small businesses have struggled. Small business gift cards are a great way to support businesses in your community and many can be purchased digitally to avoid shipping delays.


Katsch Boutique has two storefronts, at 113 North State St. in downtown Geneseo, and at 5619 Utica Ridge Rd., Davenport; as well as an online store at

Katsch offers a wide selection of women’s clothing, accessories, home decor and gifts.

The third annual Katsch Christmas Gift Guide launches this week (November 4). The publication is a 40-page guide that showcases favorite products and outfits for the holiday season.

“We are looking forward to the holiday shopping season,” DeFauw said. “We appreciate the opportunity to provide unique experiences to our customers through our Gift Guide and through our participation in local activities such as Small Business Saturday and the Geneseo Christmas Walk. We will also be participating in the national Pink Friday event on Friday, November 19. The event features hundreds of stores across the country offering incentives for shoppers to shop and visit their favorite stores ahead of big box retailers on Black Friday.

More information about Katsch Boutique is available on the website or on Facebook at

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