GENESIS ANNOUNCES FASHION PARTNERSHIPS IN NEW YORK

  • Genesis Announces New G90-Inspired “Make Your Mark” Campaign
  • Deliveries to US customers of the 2023 G90 begin today, with the first customer taking delivery at the exclusive Genesis House event
  • Genesis Announces Partnerships with Vogue to Bring New York Fashion Week Content to Online Consumers
  • Genesis announces upcoming collaborations with New York Cityfashion brand MONSE

NEW YORK, August 10, 2022 /PRNewswire/ — Today, Genesis announced a series of partnerships at an exclusive, invitation-only event held at Genesis House, the brand’s quintessentially Korean oasis in the heart of New York City. The event was a celebration of the design and craftsmanship of the brand’s new flagship sedan, the 2023 G90, which began deliveries to customers the same day. The first-ever 2023 G90 US customer took delivery of their vehicle at the event and was presented with the keys by Genesis Motor North America COO, Claudia Marquezand Michel IanelliPresident of Genesis of brooklyn.

“We are delighted to begin delivering our new flagship G90 sedan to customers in United States“This event celebrates the bold designs of Genesis and our uncompromising commitment to providing the latest technology coupled with a seamless buying and ownership experience for our customers,” said Marquez.

With the 2023 G90, Genesis aims to disrupt the luxury sedan market with a bold new campaign to introduce the brand to customers. The campaign theme is “Make Your Mark” and aims to target luxury disruptors. These people appreciate good things in their own way, set their own trends and leave their mark on the world. The campaign will emphasize fashion and design as points of passion for the brand and its customers.

“Tonight is a recognition of those who make their mark in the world, blaze new trails and set new trends through their passion and vision,” said Wendy Orthman, Executive Director of Marketing at Genesis Motor America. “Tonight we celebrate the inspirations and intersections of our passion for mobility design with the worlds of fashion.”

Genesis kicked off the campaign with a full-page takeover of its US Instagram page, featuring the G90 2023 and campaign visuals. The brand also announced a partnership with Vogue, one of the world’s leading voices in fashion and a major trendsetter. Genesis will be featured in the highly anticipated September and October editions of the magazine with major ad placements, in addition to various digital, social media and podcast sponsorships.

Additionally, Genesis announced a partnership with MONSE, a New York Cityfashion brand founded in 2015 by Laura Kim and Fernando Garcia. It’s a line for modern women looking to stand out from the crowd. MONSE and Genesis will partner to highlight unique perspectives on design through multiple collaborations. Genesis will continue to provide additional details on the partnership over the coming months.

Deliveries to US customers of the G90 2023 begin today. Customers can visit www.genesis.com or their local Genesis retailer for more information.

Genesis Motor North America

At Genesis, we put the customer at the center of every decision we make. Genesis is a global automotive brand that delivers the highest standards of performance, design, safety and innovation while looking towards a more sustainable future. Genesis designs customer experiences that go beyond products, embodying bold, fashion-forward and quintessentially Korean characteristics within its unique Athletic Elegance design identity. With a growing lineup of award-winning models – including the G70, G80 and G90 sedans, as well as the GV60, GV70 and GV80 SUVs – Genesis aims to lead the era of electrification, starting with its electrified G80 and GV60 electric models. . Genesis has declared its commitment to becoming an all-electric vehicle brand by 2030 and to pursuing carbon neutrality by 2035.

Please visit our media site for the latest news at www.genesisnewsusa.com (United States) and www.genesisnews.ca (Canada).

SOURCE Genesis Motor America

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