Gucci Unveils Adidas Collaboration at Milan Fashion Week – Sourcing Journal
Gucci offered a first look at its upcoming collaboration with Adidas on Friday at Milan Fashion Week.
The “Exquisite Gucci” collection – its name is a play on the parlor game “Exquisite Corpse” – sees Gucci once again playing with the genre, while also introducing Adidas’ stripes and Trefoil logo on the emblematic silhouettes of the luxury brand.
“It’s a men’s collection during Women’s Fashion Week,” Gucci creative director Alessandro Michele said during a post-show press conference, according to AnOther Magazine. “My male world is very, very broad. Men opened up a dialogue with a female world and I was thinking about whether to show it…. And women like men’s suits.
A post shared on the Gucci and Adidas Originals Instagram accounts describes the collection as “a tribute to the [Label NYC designer Laura] Whitcomb commented on the symbols of ’90s pop culture.” Adidas offered few formal comments on the collaboration other than simply confirming that it has teamed up with Gucci on a collection “that combines heritage and creative codes. of both brands.
Images shared on Adidas’ Confirmed app, however, tease an extensive collection filled with co-branded formal wear – suit jackets and dresses – bags and hats. According to Highsnobiety, Adidas’ Gazelle sneaker will be one of the key footwear silhouettes in the collaboration. Images shared on the post’s Instagram reveal 7 unique colorways, including snakeskin and velvet styles.
Gucci won’t be the first luxury fashion house to release a collection with Adidas this year. In January, the sportswear brand unveiled a third collection with Prada. Centered around the Italian label’s “infinitely recyclable” Re-Nylon fabric, the collection included interpretations of Adidas Originals’ Forum High and Low silhouettes, ready-to-wear and accessories.