Gucci will open a boutique at the Fashion Mall this month – Indianapolis Business Journal

The Fashion Mall in Keystone. (photo IBJ)

High-end fashion brand Gucci plans to open a boutique at the end of the month in Keystone’s Fashion Mall.

It will be the luxury goods retailer’s only location in Indiana, according to its website.

The store is located adjacent to Saks Fifth Avenue and Louis Vuitton on the first floor of the east side of the mall, according to information posted on the mall’s website. The mall is owned and operated by Indianapolis-based Simon Property Group Inc.

He is expected to carry a collection of handbags, luggage, jewelry, watches and eyewear for both men and women. The store will be open from noon to 6 p.m. daily.

Gucci was founded in 1921 by Guccio Gucci in Florence, Italy. It is currently a subsidiary of the French luxury group Kering. In 2018, Gucci operated 540 stores with 14,628 full-time employees.

The fashion house is in the midst of a campaign to update its brand, hoping to appeal to younger consumers with a focus on celebrities, tech and fitness.

It announced in early May that it would accept cryptocurrency in its stores. Late last month, he unveiled a piece of jewelry developed in collaboration with tech company Oura Health that looks like a regular ring but has sensors that can read heart rate, temperature and respiratory rate.

“Gucci is reinventing a resolutely modern approach to fashion. Under creative director Alessandro Michele’s new vision, the house has redefined luxury for the 21st century,” according to the store’s webpage on the Fshion Mall website.

The Fashion Mall is widely considered the most upscale mall in the Indianapolis area, with tenants including Saks, Louis Vuitton, Apple, Tiffany & Co., Pottery Barn, Crate & Barrel, Restoration Hardware, Coach , Williams-Sonoma and Michael Kors.

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