How Fabricoz is overcoming challenges in the Indian fashion industry

Indian clothing has a huge fan base. The styles, patterns, designs and colors that are portrayed in Indian fashion dresses are widely appreciated all over the world. Indian outfits have intricate and beautiful designs which are mostly hand stitched which makes the outfits look precious. Not only the patterns, but the Indian outfits have a wide range of colors ranging from very bright to quite pale, giving people a plethora of options to choose from and customize their favorite outfit. Nowadays, there is a high demand for such outfits in western countries where people, especially those of Indian origin – with the largest expatriate population in the world, are looking for such beautiful designs and styles.

As technological developments continue to advance, it has become considerably easier to create online services to serve a market. However, competition is fierce in the online fashion industry, which makes it difficult to serve the target population, especially of Indian and Pakistani origin. The Fabricoz online store serves the needs of Indian fashion designers in the United States, Canada, Australia and around the world. Their services help the Indian diaspora to make their occasions special by being in touch with their origin and traditional clothing.

The Fabricoz store mainly focuses on women’s clothing offering them a wider variety of choices to shine gracefully in a Saree, Lehenga Choli, Pakistani Dress or Indian Salwar Kameez.

With the creation of any new business idea, setbacks are natural and obvious. It is important to learn from it and move forward with enthusiasm to benefit in the long term. Starting a store that caters to the competitive Indian clothing market with a wide range of women’s clothing styles is not an easy task. It is essential to have a collaborative team as well as thorough market research to ensure that the services are well designed and accessible to the target audience.

Mr. Shakeel Ahmed, Managing Director of, says, “During the times of Covid, we encountered several challenges that prevented us from maintaining the business at its full potential, but it was within a month that we successfully overcame these challenges and once again served our largest consumers in the United States and Australia.”

The fashion industry is constantly undergoing changes, which makes it essential to adapt to these changes and reflect them in Fabricoz. Adapting to these constant changes creates a hurdle for the business. Everything can fall into place, but there is not much to do if the funding is insufficient. So initially, limited budget and resources were a major challenge but there was gradual development until the business found its footing. To add an icing on the cake, covid was no less painful in disrupting the entire market, which further created various issues such as on-time delivery and sourcing expensive products.

How did the Fabricoz team manage to pull through? The Fabricoz team knows that focusing only on the problems will not help. Due to the inherent circumstances, there must be a realignment of goals as a business. Therefore, special emphasis was placed on improving the online store website. Fabricoz ensures that it is exclusive and classy with the Indian clothing designs they offer for any of their Salwar Kameez, Saree or Lehenga choli styles. The website offers original quality brands not only from India but also from Pakistan which are not available from any other vendor, adding valuable value to the exquisite product lines.

The founder of Fabricoz, Mrs. Shazia, gives a 100% guarantee of originality and authenticity to her customers around the world. Every Indian dress or Pakistani garment, including Lehenga and Saree, that she sells comes with the assurance of being authentic. The Fabricoz store is easily accessible and no customer would be disappointed as it offers custom tailored outfits that are made to order for the measurements provided by the customers. This offer is always available to meet the needs of size issues, especially plus sizes in Salwar suits, which is a major concern and cause for frustration in the fashion market. Customers don’t have to worry about the fit as they can always tailor it to their needs. Customers can explore and get a platform to create their fashion sense through Fabricoz.

Fabricoz has developed a well-designed and well-researched website that makes it a breeze to use with a simple user interface for a great user experience. The user-friendly online store makes it easy to browse outfits as well as find and provide customer measurement details. Fabricoz’s online store sets them apart because it is a primary factor for success in the e-commerce industry.

The Fabricoz e-commerce team has used state-of-the-art technology to provide a seamless online shopping experience to its customers for any type of Indian or Pakistani attire. The best part of the website is the 24/7 online customer support service. This rightfully shows their concern for its customers. Fabricoz does not want any of its customers to be in ambiguity, which is why they have a helpline that will ensure the well-being of customers day and night. In addition, Fabricoz also provides express shipping for all extremely urgent clothing items based on customer needs. Fabricoz understands that sudden occasions call for sudden orders and they are all ready to provide the fastest possible service so that they can make their way with the awesome Indian outfits.

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