Is blonde hair old-fashioned?
While we take it with a grain of salt in a good mood, “it girls” Gigi Hadid, Taylor Swift and Hailey Bieber have all tried on new looks.
Along with the side parts and skinny jeans, blonde hair has now been proclaimed “cheugy” by the current generation of teenagers on TikTok.
Any of us whose age is north of 30 probably won’t know what this word TikTok means, so here’s a definition: Cheugy (pronounced chew-gee) describes people (especially millennials) or things that were once considered fashionable and are now “obsolete”. or “try too hard”.
And the last victims are the blondes.
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From Marilyn Monroe to Reese Witherspoon, blondes have had more than their fair share of time in the sun.
When I was a teenager, the “it girls” were Paris Hilton, Britney Spears and Jessica Simpson, which might explain why so many millennial women are slaves to foils.
Today’s insta-cool crowd includes dark-haired beauties such as Kendall Jenner, Dua Lipa and Bella Hadid, as well as former blondes Hailey Bieber and Gigi Hadid.
Even global megastar Taylor Swift recently ditched her iconic linen hair to sport flamboyant red braids.
As a woman who once tied her brown hair in Baby Spice pigtails and copied Paris Hilton’s outfits to feel like my dark locks let me down, I admit I happily teased my blonde sister when I’ve seen Gen Z proclaims that they’re finally out of fashion.
But I’m also calling BS on this concept.
You cannot undo a hair color. So if you have fair hair and love it, then keep wearing it proudly. Plus, Swift’s red moment was just a wig.
Ask an expert
As a renowned stylist on the Australian fashion and beauty scene, Taylor James Redman of Saunders & Co is in a good position to tell us if blonde hair really is last season.
So, is blonde hair cheugy?
I don’t agree with that, and I wouldn’t recommend blondes coloring their hair based on that premise. That said, I’m all about embracing the change. If that’s what you want to do, create a moodboard and discuss it with your stylist.
If someone regrets going black or red and wants to go blonde again, what is your advice?
Prepare to spend a lot of money and up to eight hours in the living room chair – almost impossible as Christmas approaches.
Getting your hair back is a difficult process and it can take up to a year.
So the bottom line … don’t dye your hair just because teens say it’s not cool right now?
The lesson here isn’t to make quick decisions based on what a 15-year-old TikTok-er says, because you might be on a long road back to blonde.
Body + Soul resident blondes share their thoughts on how they lose their hair color
Sarrah Le Marquand, editor-in-chief:
“Lest I seem defensive about my seemingly imminent slide into insignificance, it turns out that long before the blondes’ cancellation became a thing, I made an appointment to bring myself closer together.” little more on the dark side.
But while as a publisher it’s my job to be ahead of the trends, as a human I have a right to ignore TikTok naysayers. Relax, kids, literally and figuratively.
Alison Izzo, Digital Director:
“Although I’m a millennial cardholder, I think kids can be pretty much into something with this. As a natural blonde, I feel like my hair color sometimes rocks me into Elle Woods / Legally Blonde territory.
But dark hair just isn’t right for me, so my “cheugy” hair is here to stay – and I’m okay with that. “
Cassandra Green, Senior Writer and Online Producer:
“After years of balayage and bleaching, I say more power to people who adopt their natural color or go darker. But to say that a hair color people are born with is cheugy is a dangerous space. This is a big no to this “decision on the hair”.
Go to the dark side?
Here’s everything Rachel Vitullo, Head Colorist at Joey Scandizzo, wants you to know before you get started!
It’s a commitment
The first thing I tell my clients – It takes me 30 minutes to get clients from blonde to brunette, but it will take almost two years for you to go blonde again.
After care will be different
As you transition to darker shades and maybe natural hair, you will notice how often the hair will need to be washed. A cleansing shampoo will help remove excess product and the build-up of natural sebum that were previously removed with a lightening treatment.
Color locking is a must
Whenever you dye your hair at both ends of the color spectrum, the hair cuticle will tend to stay open and never close completely, compromising the overall condition. This will affect the way your hair shaft recognizes color and may require multiple applications and recharging sessions. Hair masks and color blocking products will be your best friends.
Make yourself comfortable and stay toned
Test the waters with a root stretch (applying a natural toner to your regrowth line), balayage or highlights to give you a nice transition between shades without full engagement. Sticking to shades and undertones similar to your natural hair color will ensure an even result.
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