JOTT will open its first UK store in Marylebone Village

French fashion label Just Over The Top (JOTT) is making its UK debut at Marylebone Village this fall.

Located at 103 Marylebone High Street, the 1,140 square foot store is the French urban casual brand’s first UK store.

The news comes after vintage-inspired fashion brand O Pioneers launched its first permanent store, occupying an 850 square foot space at 76 Marylebone Lane. Founded by jewelery designer Clara Francis and home seamstress Tania Hindmarch, the British womenswear brand uses traditional end-of-stock fabrics to create wardrobe staples.

Rob Kirk, Head of Retail and Leisure at The Howard of Walden Estate, commented: “Demand remains strong for our prime central London location, and we are very pleased to welcome these new and established brands to Marylebone Village, each adding to our already diverse mix of retail and F&B operators, and further enhancing the area for our community. Visitor numbers continue to grow, and we look forward to of a successful second half as people continue to return to central London.

Tania Hindmarch, co-founder of O Pioneers, added: “We are delighted to have found our new home in Marylebone Lane. As a small independent womenswear brand, the wonderful mix of curated shops and restaurants in Marylebone Village seems like the perfect fit for us and our customers.

“We opened the store only a few weeks ago and we’ve already seen so many people pass through our doors. Everyone has been so welcoming that it feels like we’ve always been there.”

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