New Oneida Boutique Helps Women Feel Worthy


Owner Jennifer Bailey opened her shop Worthy to help make designer fashion and accessories accessible in the Oneida area. (PHOTO CREDIT: WORTHY)

ONEIDA — The name of Jennifer Bailey’s new Oneida clothing store sums up her hopes for the business — that every woman who walks into Worthy will feel exactly that: worthy to look and feel their best.

“A place where all women can feel welcome,” is how Bailey describes her high-end, designer boutique at 767 Lenox Avenue. “I want to empower women to look good and feel good,” she says.

The store offers a variety of clothing, jewelry, shoes, bags, hats, etc. Many items are brand new. All used items are in excellent condition, says Bailey.

“You’re not going to find anything big box here,” she notes. “Everything I have here is genuine.”

Bailey was inspired to open the store after moving to Oneida last June. She previously operated Back in Motion Massage and Wellness in Sidney, Delaware County, but has since leased the spa location to another therapist.

“I need a change,” says Bailey. “I wanted to be near the water.” After moving to Oneida, she enjoyed the view of the lake, but found herself struggling to find a place to shop without having to travel. That’s when the idea for Worthy was born.

When Bailey found an available 1,500 square foot space to rent from Mike Smith of Smith Flooring and Paint, it was a done deal.

“There was a need in the market, and I’m filling that need,” she says.

Bailey began to acquire her inventory and worked on fitting out the space with furniture and pieces found at estate sales. “I was able to create the environment and the atmosphere that I saw in my mind,” she says of the space.

Worthy opened on Feb. 5 and the response has been good so far, Bailey says. “People are excited; they are intrigued; they are grateful.

To make her designer pieces accessible to everyone, Bailey offers items at different price points. She also offers clothes in sizes 00 to 3X so everyone can find something that makes them feel good, she adds.

Bailey hosted a ribbon cutting in February with the Greater Oneida Chamber of Commerce. She has done print advertising and is active on Facebook and Instagram to reach current and potential customers.

In the future, Bailey hopes to add special events like a sip and shop night or invite retailers for products like jewelry or aromatherapy.

Currently, Bailey is the only employee and isn’t sure if or when she might hire more, as her goal is to provide a personalized customer service experience for shoppers.

She hopes to be able to partner with a non-profit organization serving women in need and provide clothing to the organization to help women uplift.

Worthy is currently open Tuesday to Thursday from 10 a.m. to 5 p.m., Friday from 9 a.m. to 12 p.m. and Saturday from 10 a.m. to 2 p.m.

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