New Penny Lane boutique opens in Huntington with nods to the 60s and 70s

You might hear live music from the 1960s to today as you enter Penny Lane, a new women’s clothing store owned by Gabrielle Banschick, a former associate of the Penelope boutique in Woodbury.

Penelope, named after Penelope Tree, a famous English model in the 1960s, was opened about 20 years ago by Banschick’s parents, Ira and Marta;; and it primarily offers ’60s and ’70s-inspired clothing. Banschick says Penny Lane will be “Penelope’s hip little sister.”

The new, smaller store opened in August in Huntington. The price is lower than that of Penelope.

“Penny Lane has always been in my ears and in my eyes,” says Banschick, quoting a line from the 1967 Beatles song, “Penny Lane.” “As Penelope’s sister store, it was the easiest decision I’ve ever had to make.” Although he’s only 30, the Great Neck resident has developed an affinity for all things 60s and 70s, and Banschick says the vibe will continue at Penny Lane.

Live music played by one or two musicians will be brought in occasionally to entertain customers while they shop, and the fashion offerings as well as the atmosphere will always be “funky and fun,” says Banschick. And she’s confident the name, Penny Lane, will appeal to different age groups.

“Everyone I’ve said the name to has the same exuberant reaction,” Banschick says. “It’s as if the name rings happy bells and means something to many generations – whether you love the Beatles or love Kate Hudson in ‘Almost Famous’.”

According to Banschick, ideally, the store will be a place where you will feel very comfortable during your visit.

“We want the boutique to be a place where friends come to hang out,” says Banschick. “Our client is the mother and daughter who enjoy shopping together. She is a woman or a girl who likes to express her artistic side through her style. She adds: “We will always be offering the latest styles in denim, Saturday night tops and party dresses… and of course a range of band t-shirts.

And since Banschick says, “Events are my favorite,” Penny Lane will have those too, including personal shopping parties and designer trunk displays.

Prices range from gifts that start at $20 to dresses and jeans around $100.

Penny Lane is located at 340 W. Jericho Turnpike in Huntington and is open daily from 10 a.m. to 6 p.m.

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