New womenswear brand ‘Vanilla’ to open in Lakeside


A brand new women’s fashion offering called “Vanilla” is slated to open at Lakeside Shopping Center in November, ahead of Black Friday.

The new store will house its two labels, Blue Vanilla and Pink Vanilla. Blue Vanilla offers a wide range of outfits for a number of occasions, from casual daytime looks to beautiful dresses, sets and accessories – while Pink Vanilla targets a younger audience aged 14-24, offering a range of choices. when it comes to finding the perfect evening dress for the holiday season.

Customers may already be familiar with Blue Vanilla and Pink Vanilla, with both brands currently stocked in the downtown New Look store.

“We have been very selective in finding the perfect location to launch our third Vanilla store, and Lakeside, with its impressive array of retail names and strong experiential offering, is the perfect destination for us,” said said Michelle Burns, Retail Stores Manager at Vanille.

She adds, “We have built a solid reputation with our Blue Vanilla and Pink Vanilla brands through e-commerce and strong sales through dealerships including Lakeside. We wanted to continue to offer trendy, yet affordable options for women of all ages, and we’re very excited to take the next step in physical retail with our Lakeside store. “

As fall wears on and we get closer to winter, customers will be able to explore the new store and shop for items for their wardrobes, complete with key pieces such as comfy knits, boots and jackets.

Howard Oldstein, Director of Lakeside Shopping Center, commented, “We are excited to see our fashion offering expand to Lakeside and look forward to welcoming new Vanilla brand and its team to the store ahead of the busy shopping season. of Christmas.

Find out more about both brands at and

For more information on Lakeside, visit

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