ortc Clothing Co. unveils flagship retail store in East Adelaide • Glam Adelaide

Photo credit: Pete Shizas

South Australian owned and operated clothing and lifestyle brand, ortc Clothing Co. has unveiled its first retail store on The Parade, Norwood, with an official opening event to be held on Thursday October 27.

Housing the brand’s timeless range in three open spaces, the flagship store has been designed to evoke a soothing, inviting and natural atmosphere, with locally sourced artwork and bespoke furniture.

Founded in 2016, ortc Clothing Co.’s effortlessly sophisticated range has seen a meteoric rise that has seen it expand its offering with the introduction of athleisure collections for kids and women.

Charlie Hender and William Swale, founders and co-directors of Ortc Clothing Co., are thrilled to open their first physical store.

“Having worked hard to establish and grow the brand over the past six years, it is so rewarding to be able to officially open a store that encapsulates our identity and who we are as a brand. The store is full of natural light, open spaces and beautiful neutral tones, creating a warm and inviting guest experience,” says Charlie.

“We want customers to have a moment of escape as soon as they enter the store. We are really proud of it.

Adelaide-based interior designer Georgie Fried of Alchemists ID worked with the brand on the fit-out of the store, which took nearly five months to complete, giving a major boost to Adelaide’s retail landscape and the neighborhood flourishing of Norwood.

William explains the importance of location to the flagship store and orc’s commitment to combining an in-store and online experience.

“The Parade is one of Adelaide’s premier shopping districts, and it’s where the ortc Clothing Co. journey began, so it only felt right to stay in our hearts,” says William.

“In an industry rooted in an accelerating e-commerce environment, we still see the importance and are excited to offer customers the opportunity to experience our brand and range in person.”

The new store, adds Charlie, is the start of an exciting time for the brand with eyes on expansion in the future.

“As the brand continues to evolve, our plans in terms of range offering and how we reach our customers will also evolve, there are certainly exciting projects ahead for the brand in the near future,” says Charlie .

For more information about ortc Clothing Co., please visit ortc.com.au.

Find ortc Clothing Co. at 66 The Parade, Norwood SA 5067.

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