Sabrina Mouhiedin’s UAE-Cultivated Fashion Brand Exudes Tough Elegance

Hello fashion! A drawing by Lili Blanc.

Muhammad Yusuf, Feature Writer

Of Lebanese origin, Sabrina Mouhiedin is the founder and creative director of the local label based in Dubai, Lili Blanc. It aims to create luxury pieces for women who work on a daily basis, “to reflect their strength, confidence and beauty”. The concept was conceived in 2020 amid the spike in movement restrictions the UAE has witnessed due to the pandemic.

Born in southern Lebanon, Mouhiedin grew up pursuing an education in political and administrative sciences, after which she started her career in the corporate world at the age of 18, before moving to Dubai in 2012, to unlock a new universe of professional opportunities. The year 2020, let it be known, was unique in its own way and brought with it a change of perspective and a yearning for transformation, across the world.

Sabrina-Mouhiedin Sabrina Mouhiedin, Founder and Creative Director of Dubai-based local label Lili Blanc.

It was then that Mouhiedin’s desire to quit his professional career in a company and launch his own brand, thus beginning his career in fashion, materialized. She has noticed a gap in the fashion industry for accessible and comfortable daytime and nighttime wardrobe basics. As a motivated and multi-faceted woman, she aspired to launch a concept that promised versatile but avant-garde outfits.

She wanted to make sure that the contemporary woman could get through her day effortlessly, while still maintaining her unflappable style. Conceptualized and executed at the height of the pandemic in 2020, the first collection, aptly named Hope, was created with the belief that in every adversity lies the seed of equal or greater opportunity. Mouhiedin’s greatest motivation has always been his father. He continually encouraged her to follow her dreams and believe that anything and everything was possible. She says he taught her to be a strong, independent and courageous woman. At a very young age, this sowed the seeds and watered his aspiration to follow his passion for entrepreneurship and later, for fashion.

She has developed a brand for the modern working woman impacted by daily challenges, thoughts, accomplishments, dreams and successes. She also took inspiration from vintage architecture and furniture, reading books and listening to her favorite jazz music. Every new personal and professional leap requires a solid foundation. While Mouhiedin could have taken the easy way out and launched her own brand by appointing a fashion expert to manage the brand, she chose to learn the inner workings of the industry, taking a styling course at the prestigious Esmod Dubai. . Since 2006, Esmod Dubai has been the only French fashion institution entirely dedicated to professional fashion education in the Middle East.

Her brand name expresses her personal fondness for the flower and reflects her main message: “dynamic and powerful like the flower, the ‘Lili Blanc woman’ adapts to the ever-changing environments and situations in which she finds herself, and comes out strong, flourish beautifully. Lilies, it can be mentioned, are a group of flowering plants that are important in culture and literature in much of the world. Mouhiedin’s first Hope collection features sustainable and organic materials, selectively sourced from Italy and Japan, with the entire collection being designed and produced locally in the United Arab Emirates.

In an interview, she recalled that “from sourcing to production, everyone was taking precautions because of the virus. “We had to take into account many expected delivery delays at every stage. The whole process of conceptualization, production and launch was an extremely time consuming and energy consuming process; but i still believe in hope, and of course the launch has been worth every challenge we’ve had until it. “The first collection was created with the belief that in every adversity lies the seed of equal or greater opportunity – and this is a motto I will continue to believe in every step of the way in the future.”

The limited edition “Linen Rose” collection followed soon after. Since it was aimed at empowering women, it contained design statements. Lili Blanc’s subsequent fall / winter 21 ‘Time Twist’ collection has retro vibes suited to modern outfits, paving the way for functional, stylish and comfortable office wear for women in the corporate world. . He recreates the fashion of the 70s to create functional ready-to-wear silhouettes for “the bold and sassy women of today”. Sharing his feelings, Mouhiedin said, “Our new line perfectly captures our love for style, portability and enduring fashion.

With the opening of corporate spaces and the work culture returning to what it was before the pandemic, we thought about designing striking silhouettes for working women. “Lili Blanc’s ‘Time Twist’ inspiration dates back to the 70s to recreate moods and elevate the style quotient to become modern classics.” Lebanese culture is the by-product of the ethnic and religious diversity of its people and has been influenced by various cultures that have informed it. The Romans, Persians, Greeks, Arabs, Turks and French all left their mark on clothing and fashion.

One of the reasons Beirut has earned the nickname “Paris of the Middle East” is due to haute couture in its cultural makeup. Many Lebanese who live in the cities wear modern and stylish Western clothing, but in the countryside, women sometimes wear the traditional colorful long skirts.

Comments are closed.