SKIMS to Receive Top Innovation Award Presented by Amazon Fashion at CFDA Fashion Awards 2022 | New

NEW YORK–(BUSINESS WIRE)–October 25, 2022–

The Council of Fashion Designers of America is pleased to present the Innovation Award from Amazon Fashion at the 2022 CFDA Fashion Awards. The Innovation Award presented by Amazon Fashion is an opportunity to recognize a fashion visionary who is at the forefront of technology and innovation in branding/marketing strategy, media social, customer engagement, performance or product development that shapes the way customers buy fashion.

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The inaugural prize will go to SKIMS, the solutions-focused brand creating the next generation of underwear, loungewear and shapewear. SKIMS continues to innovate, expand its selection and introduce new categories with inclusive styles at accessible prices. SKIMS Co-Founder and Chief Creative Officer Kim Kardashian, Co-Founder and CEO Jens Grede, and Founding Partner and Chief Product Officer Emma Grede will receive the award at this year’s CFDA Fashion Awards on November 7.

“Fashion relies on true visionaries to push boundaries and propel our industry forward,” said CFDA CEO Steven Kolb. “With SKIMS, Kim, Emma and Jens pioneered new technology in the process of reinventing the concept of solution-driven shapewear. In conjunction with Amazon Fashion, our CFDA Fashion Awards partner, who is a continuous innovator on behalf of its customers, the CFDA is extremely proud to honor SKIMS with the premier innovation award.

“The Innovation Award is Amazon Fashion’s opportunity to honor visionaries who have helped evolve the industry and shape the way customers buy fashion,” said Muge Erdirik Dogan, President of Fashion. ‘Amazon Fashion. “This year, we are thrilled to not only unveil our new innovation award with the CFDA, but also to present the award to SKIMS. The same way we work at Amazon Fashion, SKIMS works backwards from customers’ latent needs to innovate on their behalf and provide the solutions they seek, to make shopping easier and more enjoyable. We look forward to this year’s CFDA Fashion Awards and continue our joint mission with the CFDA to champion American talent.

“SKIMS is thrilled to be recognized as the first-ever recipient of the Innovation Award presented by Amazon Fashion. Thank you to the CFDA and Amazon Fashion for recognizing our efforts in the industry as we continue to innovate to find solutions for all customers,” Kardashian, Grede and Grede said in a joint SKIMS statement.

The 2022 CFDA Fashion Awards in partnership with Amazon Fashion will take place on Monday, November 7 at Cipriani South Street at Casa Cipriani in Manhattan.

To mark the CFDA’s 60th anniversary, the awards will be co-hosted by CFDA members Joseph Altuzarra, Gabriela Hearst, Aurora James, Lazaro Hernandez and Jack McCollough.

About CFDA

The Council of Fashion Designers of America, Inc. (CFDA) is a non-profit trade association founded in 1962 and comprised of 456 of America’s top designers of women’s, men’s, jewelry and accessories. Pillars include diversity, equity and inclusion through the IMPACT initiative, as well as sustainability in fashion. The organization provides its members with timely and relevant thought leadership and business development support. Emerging designers and students are supported through professional development programs and numerous grant and scholarship opportunities. In addition to hosting the annual CFDA Fashion Awards, the CFDA is the organizer of the Official New York Fashion Calendar as part of the U.S. Collections Calendar, as well as RUNWAY360, the digital destination for collection releases throughout year round. The CFDA Foundation, Inc. is a distinct non-profit organization organized to mobilize members to raise funds for charitable causes and engage in civic initiatives.

About Amazon Fashion

Amazon Fashion, the Seattle-based fashion retail division of, Inc. (NASDAQ: AMZN), is a one-stop destination for head-to-toe style. Find clothing, shoes, accessories, jewelry, watches, handbags and luggage from a wide range of designer, contemporary and emerging brands for all occasions, styles and budgets. Amazon Fashion continues to expand its broad selection and create new experiences on behalf of its customers, including Prime-exclusive programs like Prime Try Before You Buy, which lets you try before you buy, and Personal Shopper from Prime Try Before You Buy, a service that provides style inspiration and curated recommendations. Amazon Fashion also introduced The Drop, an innovative shopping experience that gives customers access to limited-edition street style collections designed by fashion influencers around the world. In 2020, Amazon Fashion unveiled Luxury Stores, a destination that brings established and emerging luxury fashion and beauty brands directly to U.S. customers. Amazon Fashion aims to reinvent shopping for fashion and uses technology to serve customers with products and brands that matter to them. For more information, visit

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CONTACT: Amazon Fashion

Danielle Sirianni

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PUBLISHED: 10/25/2022 08:00 AM / DISK: 10/25/2022 08:03 AM

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