Solita Roberts teaches women how to dress for impact
During Women’s History Month, deployment listens to the stories of black women entrepreneurs around the world and celebrates their achievements. Solita Roberts shares the intimate details of how her styling business was born.
Please let our readers know what inspired you to start your own business.
Starting my business is my pandemic and migration story. After migrating to the United States, the pandemic hit soon after; meanwhile, finding a job felt like climbing Mount Everest with a bag of bricks over my shoulder. So after what felt like a million noes, I decided to create my own yes, and Style To Impact was born.
Style To Impact is an image consultancy focused on authentic style and transforming lives through mindset shifts, wardrobe makeovers, and powerhouse dressings. Through one-on-one sessions or virtual workshops, my goal is to empower women to love and accept who they are, including their body, personality, and individual style.
Doing this job and working with amazing women has pushed them and me to become the best version of ourselves.
Your work is so much about transformation and empowerment, so tell us what women’s empowerment means to you?
Interesting that you asked this question because I coined the phrase Empowering women through style as my mission statement. Because to me, women’s empowerment means creating spaces where women are seen, feel empowered to hold themselves in their authenticity, and are celebrated for their contributions to society; we make room for more, to learn and grow from each other.
How does it feel to be a black woman right now?
It’s an indescribable feeling to be a black woman right now. I believe all of the strong, amazing black women before us, like Rosa Parks and Shirley Chisholm, are incredibly proud of how black women today are breaking through ceilings and glass barriers. And I couldn’t be more proud to be a black woman! I mean, in my lifetime, I’ve seen a black first lady of the United States of America live shamelessly in her authentic self. The first black woman appointed to the Supreme Court and ordinary black women showing up daily saying I see myself; I will not back down to adapt to cultural norms. Having this level of authenticity is part of creating equity.
Is there anything more you would like to share?
Thank you for creating space and recognizing the contributions of black women as we celebrate Women’s History Month. What I would like to leave with every woman reading this post – contraction is not an option; decide each day to show yourself boldly, fully in your authentic self, and know that you are worth more. As a personal stylist and image coach, I help professional women create their individual business style to be seen as confident leaders. If you want to connect with me beyond this article, you can contact me on LinkedIn or by email at [email protected]