The Gaps denounces the problematic obsession with “Naarmcore”
First Nations clothing brand Clothing The Gaps shared their thoughts on the TikTok fashion term “Naarmcore” and how it is disrespectful to Indigenous peoples and culture.
The newsletter published on Tuesday was entitled “Naarmcore? Here’s why we’re throwing it away.”
“Naarmcore” is a term popularized on Tiktok and it is used to describe a particular fashion aesthetic most commonly seen on the streets of Melbourne. Think baggy pants, dangling earrings, chunky puffers — ugly tailored outfits.
According hazelnut lee of fashion magazine“Naarmcore” describes Melbourne residents “walking down Swanston Street dressed in [their] best drip gorpcoreShow off [their] kparachute pants haki”.
In the newsletter, Clothing The Gaps explains that while it’s great that people have started to refer to Melbourne by its traditional name of Naarm, “real decolonization practices must go much further than this simple gesture”.
“We love when people replace place names with their traditional language place name,” the newsletter read.
“It makes Indigenous people feel seen and heard, and that’s part of the truth that needs to happen in this country.”
He goes on to explain why it is disrespectful to use the term “Naarmcore”.
“Using Indigenous language to fit a trending aesthetic pushes aside the 65,000-year history and depth of Indigenous cultures, languages, and practices,” the label writes.
Clothing The Gaps is an Indigenous-led and controlled clothing brand and social enterprise. According to its website, the label makes “Ally Friendly” and “Mob Only” clothing and “produces products with meaning and encourages people to wear their values on their t-shirts.”
“We influence and unite people through fashion and causes so that Indigenous peoples and communities can thrive. »
TikTok user Tariq Junaid Ismat also shared his thoughts on the term in a recent video, saying “‘Naarmcore’ has become so detached from indigenous peoples and traditional owners of the land”.
“The problem is that people do the bare minimum and use Naarm [instead of Melbourne]but it’s not enough…you might think it’s not that deep, but it kinda is,” they said.
“Naarm is a place name. It’s not your little fashion moment.
@literallykatebush has “naarm” in your bio but don’t forget to introduce yourself for us ❤️ #fyp #foryoupage #fypage #naarmcore #naarm ♬ original sound – tariq junaid ismat
@kayla_moana Sincerely, a non-native woman from a country other than Naarm, hoping this trend stops before it happens to the rest of our country #naarmcore #naarm @tariq junaid ismat ♬ original sound – tariq junaid ismat
There are so many other ways to describe Melbourne fashion trends that don’t disrespect Indigenous cultures. It’s the bare minimum.
now what in captain cook is “naarmcore”
— rachel 🪱 (@choofpoof) June 20, 2022
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Image: @clothingthegaps on Instagram / @kayla_moana on TikTok