Toronto-based Smythe’s first boutique provides a home for their signature aesthetic to flourish
Eighteen years after making it their mission to perfect the blazer, Andrea Lenczner and Christie Smythe have opened the first standalone retail space for their Toronto-based womenswear brand, Smythe. Located on Yonge Street in the heart of the city’s Summerhill neighborhood, the store provides a home for Smythe’s signature aesthetic to flourish. “It’s really exciting for us to present the collection the way we always imagined it would be seen and purchased,” says Lenczner.
The space was designed by interior designers Ashley Botten and Smythe’s brother, Tommy Smythe, and the results reflect Smythe’s design philosophy. “Andrea and I are inspired by vintage and nostalgic pieces, but we always try to have that modern take, a modern nod or a push forward. We did the same with the store. is very clean and minimal, but there are nostalgic references,” Smythe says, citing the store’s terracotta floor as an example.
With a fanbase that includes the Duchess of Cambridge, Smythe is known for her empowering feminine designs. The boutique offers the brand’s seasonal ready-to-wear collections, including some store-exclusive pieces, as well as special collaborations. The store opening coincided with the introduction of Smythe’s first fragrance, available as an eau de parfum and room spray that they created in partnership with Argentinian perfumery house Fueguia 1883. always evolving. This way we can scale a little faster and offer it directly to our customers,” says Lenczner.
Smythe, 1116 Yonge Street, Toronto, 647-352-9737, shopmythe.ca.
Duchess patch pocket blazer, $695.
Draped midi dress, $525.
Hand-knit cardigan, $725.
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