Tulsa Shop Gains National Recognition After Creating Online Game During Pandemic – FOX23 News

Video: Tulsa store gets national recognition after creating online game during pandemic

TULSA, Okla. – A small South Tulsa business is getting national recognition for an online game it created during the pandemic. The award is said to be the retail industry’s version of the Oscars.

Amber Marie & Company is a lifestyle boutique near 91st and Yale. They have won several local awards, but for the first time they now have a national award to proudly share.

“I’ve been in retail my whole life and winning an award like this is amazing. It’s a great honor and a great surprise,” said owner Jere Welch.

The shop is owned by a mother-daughter duo. They are the brains behind the “Blingo” shopping game. It’s played with shoppers across the country with bingo cards, and it’s what helped them win a Retailer Excellence Award.

“We wanted to create something people could share, send to a friend and say hello, let’s meet next month online at Amber Marie and Co, on Facebook. It’s become this big thing where people take care of each other,” Amber Welch said.

Amber Marie & Co. had stiff competition from stores in New York and Florida. Five finalists were chosen.

And what some would call South Tulsa’s gem was the clear winner for their social media and online initiative. COVID-19 has been a time when many have felt lonely due to isolation. The owners credit their online game for helping them be first.

“We made a connection. That’s what I mean when I talk about experience. We wanted to connect with them, and we did, and people are still with us, and we just love them,” Jere said.

Amber and Jere say it’s the hard work of the staff, but mostly for the guests who are more like family, which is what their name means.

“We say Amber Marie and Company, it’s you guys. That’s what we wanted to include when we came up with the name,” Jere said.

It’s a store that started with a garage sale in 2004. It grew into this shop on the south side of town. Two strong women from Oklahoma who encourage all small business owners and dreamers to aim for the stars.

“You will work hard. But don’t give up. Never give up,” Jere said.

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