Zendaya boosts searches, just like ‘Bridgerton’ – WWD

RESEARCH OVERVIEW: After the 2022 Oscars ceremony on Sunday, it seems fans were intrigued by the blurring of gender norms among red carpet looks.

“Dune” stars Zendaya and Timothée Chalamet, in particular, veered away from traditional awards show attire, opting for more neutral looks. The singer-actress wore a custom Valentino look designed by creative director Pierpaolo Piccioli that consisted of a cropped white satin button-up blouse paired with a silver sequined skirt with a flowing train.

The look was reminiscent of actress Sharon Stone’s Oscars outfit at the 1998 runway, in which she wore a Gap white button-up blouse paired with a Vera Wang lilac satin skirt.

Chalamet, meanwhile, opted for an embroidered black tuxedo jacket with lace detailing on his sleeves and black tailored pants by Louis Vuitton from Nicolas Ghesquière’s Spring 2022 womenswear collection. He also wore the brand’s black leather boots.

According to data from Love the Sales, a fashion e-commerce aggregator, searches for several items related to the look of “Dune” stars have increased significantly over the past 24 hours. Fashion queries for “unisex fashion” increased by 326%, while searches for “women’s short shirts” increased by 135%.

Searches for “women’s white shirts” and “women’s suits” also increased by 104% and 43%, respectively. For the Vanity Fair Oscar Party following the ceremony, Zendaya changed into a fitted Sportmax suit.

Timothée Chalamet at the 94th Academy Awards.
Lexie Moreland/WWD

As for Chalamet, queries for “men’s sequin jackets” and “Timothee Chalamet fashion” increased by 257% and 100%, respectively.

The two stars attended the 94th annual Academy Awards for their nominated film ‘Dune,’ which was up for Best Picture. At the end of the evening, “CODA” won the prize. – CONCHITA WIDJOJO

DRESS LIKE THE BRIDGERTONS: While the premiere of the highly anticipated second season of Netflix’s hit show ‘Bridgerton’ only took place last Friday, it looks like the search for some of the show’s biggest fashion trends has already begun. to increase significantly.

According to data from Love the Sales, a fashion e-commerce aggregator, searches for several Regency-era show items and trends increased over the weekend. Pastel tones and patterns worn by female characters such as Daphne Bridgerton, Eloise Bridgerton, Kate Sharma, Lady Danbury and more boosted searches for “floral print dresses” by 146%.

Bridgerton.  (Left to right) Ruth Gemmell as Lady Violet Bridgerton, Phoebe Dyvenor as Daphne Basset in Bridgerton episode 206.  cr.  Liam Daniel/Netflix © 2022

A photo from the second season of “Bridgerton”.
LIAM DANIEL/NETFLIX

Meanwhile, there were 96% and 84% increases in queries for “short jackets” and “regency dresses,” respectively. Additionally, as the show is known for its accessories such as hairpieces like tiaras and gloves, fashion searches for “silk gloves” have increased by 63%.

As for menswear, worn by the likes of the Bridgerton brothers, Lord Anthony, Benedict and Colin, fashion searches for “military blazers” and “vests” jumped 89% and 77%, respectively.

Bridgerton.  (L to R) Florence Emilia Hunt as Hyacinth Bridgerton, Ruth Gemmell as Lady Violet Bridgerton, Luke Newton as Colin Bridgerton, Jonathan Bailey as Anthony Bridgerton, Luke Thompson as Benedict Bridgerton in Bridgerton episode 207.  cr.  Liam Daniel/Netflix © 2022

A photo from the second season of “Bridgerton”.
LIAM DANIEL/NETFLIX

The second season of the popular Netflix series, created by Shonda Rhimes, explored Lord Anthony’s journey to find love. Simone Ashley plays Kate Sharma, the female lead and Anthony’s love interest for season two. The first season focused on her younger sister, Daphne Bridgerton, and her love interest Simon Basset.

“Bridgerton,” which premiered in December 2020, immediately became a phenomenon due to the chemistry between characters Daphne and Simon and the endless collection of fantastical costumes. Fans have described “Bridgerton” as a clash between the original “Gossip Girl” and “Pride & Prejudice.” —C.W.

NEW CHIEF DESIGNER: Mizzen + Main, a menswear brand rooted in dress shirts and performance lifestyle products, has named Noreen Naz Naroo-Pucci Design Director, effective April 4.

Naroo-Pucci spent a decade at Under Armor as senior creative director and then vice president of the global design engine. Most recently, she was Senior Vice President of Design, Men’s Fashion, North America for Calvin Klein and Co-Founder and Chief Creative Officer of KIK Axion Sports. She has also worked for Fila and Champion Europe during her career.

Mizzen + Hand

The homepage of Mizzen+Main.

“Noreen is an industry-leading talent who will drive Mizzen+Main to new heights, integrating and enhancing product, brand and design in exceptional ways,” said Kevin Lavelle, Founder and President of Mizzen+Main. . “We have admired his work and look forward to his leadership on our team.”

Naroo-Pucci said she believes Mizzen + Main “is the perfect storm of craftsmanship and purpose. We have the opportunity to bring the art of being well-dressed into the future, and I’m super excited to see where we can take our modern Mizzen man by simply making and giving him beautiful, desirable, and meaningful products – all with purpose.

Mizzen+Main was established in 2012 and is based in Dallas. In 2017, L Catteron, the consumer-focused private equity firm, made an undisclosed “significant growth investment” in the company. — JEAN E. PALMIERI

MANY HAPPY COMEBACKS : Ulta Beauty strengthens its Paypal partnership to facilitate returns.

The nation’s largest specialty beauty retailer is launching Paypal’s Happy Returns Bars in over 1,300 of its locations. According to a joint statement from Ulta Beauty and Paypal, 78% of Americans sit within 10 miles of a back bar, citing 2020 US Census data.

Bars will expand to doorsteps throughout 2022. The statement said customers are increasingly returning online orders in person via return bars, with 70% preferring them to returns by mail. Boxes and receipts are not required to make returns, only QR codes for their orders. Consumers can also exchange products, instead of returning them. Inside Happy Returns’ own online portal, consumers can also see the nearest drop-off locations.

Ulta Beauty on target

Ulta Beauty on target.

“Our pilot with the innovative returns platform has reinforced the streamlined value, in-person returns offer consumers and retailers,” Kecia Steelman, chief operating officer of Ulta Beauty, said in a statement. “We are encouraged by the increase in store traffic and in-store engagement that the partnership is driving. This is a winning opportunity for our customers, our brand and Happy Returns. —JAMES MANSO

NEW FANATIC CASE: Fanatics is partnering with WWE in a long-term sports and entertainment deal that will expand the wrestling organization’s e-commerce and licensed merchandise offerings. It will also include physical, digital and NFT trading cards.

As part of the agreement, Fanatics will reintroduce a new e-commerce and mobile commerce destination, WWE Shop, featuring apparel, durable goods, such as title belts, headwear, accessories and other merchandise. Fanatics will also work with WWE’s in-house team to design and immediately distribute merchandise collections to celebrate major sports moments.

WWE and fanatics

WWE and The Fanatics join forces.

Fanatics Collectibles, the company’s trading card and collectibles division, will also become the exclusive provider of WWE-licensed physical and digital trading cards, which will once again bear the Topps logo. Fanatics acquired the 70-year-old Topps brand, which previously had a long-term relationship with WWE, earlier this year. This deal will begin when WWE’s existing trading card rights expire over the next few years.

Later this year, Fanatics’ digital collectibles company, Candy Digital, will become one of WWE’s premier NFT partners, through which Candy’s team of artists, designers and digital technologists will curate and will build a full lineup of NFTs featuring WWE’s greatest moments and stars.

“WWE is one of the most admired sports and entertainment properties in the world, and it made perfect sense to activate many parts of our global Fanatics platform to create a one-of-a-kind fan experience,” said said the head of Fanatics. managing director Michael Rubin. “From e-commerce and licensed merchandise to trading cards and more, we’ll be delivering an incredible set of features to help passionate WWE fans around the world celebrate their favorite Superstars, signature events and the WWE brand. in general.”

“We believe this multi-platform partnership will set a new standard for WWE e-commerce, apparel and merchandise, while providing our fans around the world with more ways than ever to engage with WWE and our Superstars.” , said Vince McMahon, Chairman and CEO of WWE.

Earlier this month, Fanatics, the digital sports and merchandising platform, raised an additional $1.5 billion, which now values ​​the company at $27 billion. The company started as an online sports merchandising business, but has built a global digital sports platform that now includes Topps, as well as a sports betting and iGaming division. She also has a 50% stake in Lids, a headwear, sportswear and accessories retailer, and recently set up Candy Digital, which sells NFTs. —JEP

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